Radical change is based on vision and love. A new chapter of our brand starts today. Our creative platform is expressed through a compact and gender-neutral brand name.
GRAU designs products for people who feel light. Smart creatives, visionaries, spirits, critical thinkers and people interested in culture. People who care about their environment and their wellbeing. With light we want to activate their feelings and visions. Your ability to feel, imagine and change things.
GRAU's new corporate identity includes a refined brand positioning, a new timeless logo, visual language and font, and name that encompasses our diverse team and collaborative work. Our logo is elemental and bold in its simplicity. It is an expression of our design philosophy.
"GRAU stands for a feeling of light. Light that activates life." Timon Grau, Melchior Grau