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Mission

Activate what makes us human

There is something magical about light. With light we want to activate people's feelings and visions. Our ability to feel, to imagine and to change. In what light do you see life? That is the question we ask.

Reflecting the societal impact of our work is at the core of our entrepreneurial and artistic approach. We are deeply convinced that good design can and must do just that: bring constructive impulses into society, with the goal of affecting positive change.

Build the best product

We believe the best product brings human-oriented innovations into a simple, intuitive and artful form. We use design and technology to create the most pure and valuable experience.

Inspire change

To move forward, we take risks and are unbound by conventions. Our ambition is to grow with every challenge and to create something truly original, exciting, and meaningful.

Be open-minded

For us, being open-minded means actively expanding our own horizons, learning from other perspectives and including them in our work. Empathy helps us to think and create more holistically and is our basis for inspiring collaboration.

Minimize harm

There is no room for inspiration and wellbeing on a dead planet. Sustainability has been integral to our brand from the beginning, but there is always more we have to do. Facing an environmental crisis, we are actively committed to reducing our ecological footprint throughout our working practice.

Tobias Grau became GRAU

GRAU's holistic rebranding includes a new brand strategy and positioning, a new logo, visual language, and a name that embraces our diverse team and collaborative work.

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